Jockey ‘Lucky Underwear’ FIFA Campaign

Lucky ticket-03 Lucky ticket-02 Lucky ticket-01Lucky ticket-04

The brief was short – literally. We had to create an advertising campaign where each ad could only be 2*3 inches to be inserted in the sports section during FIFA. Since many people have superstitions related to football and clothing, we came up with the concept of ‘lucky underwear’ and placed ads relevant to upcoming matches, along with a contest running alongside.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s